Content is a key component of almost every search engine optimization strategy. Adding content to a website is a great way to incorporate specific keywords that are relevant to your products and services. With that said, only quality content is going to do the trick – thin, spammy pages aren’t going to get you anywhere.

At Xcellent Digital, the focus is always on quality. As a Greensboro web design firm, Xcellent Digital delivers websites, and website content, that clients will be proud to display.

Google is Getting Smarter

Once upon a time – as in 10 or 15 years ago – you could pretty easily outsmart the search engines with a few basic tactics. Specifically, you could ‘stuff’ as many keywords as possible into your content and cause the search engine bots to think your content was particularly relevant on a given topic.

It might go without saying, but times have changed. These days, Google and other search engines are much better at reviewing content and ranking relevant pages. If the content you put up on your site is poorly written or not original with specific keywords, you aren’t going to get very far. Sure, keywords still matter, but so does the quality of the content. If you have any chance at all of ranking for important, valuable search terms, you’ll need well-written, informative content that also touches on the right keywords and other technical elements of SEO

The Real Goal

Step back for a minute and think about what it is that you want to accomplish with your website. Why do you want people to land on your site in the first place? Most likely, you have some products or services that you want to sell to those site visitors. And those visitors are real people, not search bots. So, to impress those potential customers and convert sales, you’ll need content that is written to serve an actual human audience.

The details of what makes up quality content in your context is going to depend on what you are selling and how you are positioned in the market. For example, a business that sells cooking tools could provide informational content on how to use those tools effectively in the kitchen. Or a business that offers cooking classes could post blog articles on common mistakes made by home cooks, etc. Targeting your content to the market you have in mind, and then producing that content at a high level, is only going to mean good things for your business.

Stay Above the Crowd

If you want to find low-quality, spammy content on the internet, you’ll never have to look far. This kind of content exists in nearly every market. As a business, you probably don’t want to compete in this space. Instead, you want to rise above and position your site – and your business as a whole – as a legitimate, respected operation. By using only quality content in your SEO efforts, and by staying away from the shady world of spammy marketing, you can better position your brand both in the eyes of Google and in the eyes of your potential customers.