If you want to get the attention of everyone shopping in your area then you want local search optimization. Local SEO is extremely important to your business because it finds customers in your market who are ready to buy now. While local SEO and organic SEO go hand in hand, local SEO incorporates the location of your business. If a consumer searches “shoe stores,” their results are going to be different than what they’d find if they search “shoe stores near me” or “shoe stores Dallas Texas.” Search engines react differently to a local search than they do a broad organic search.