Your business needs more than just a website. Since 72% of consumers who do a local search visit a business within five miles of their current location, it’s vital your business is getting found online. Are they finding your business? Are they calling or visiting? Or do they see your competition first? That’s what Search Engine Optimization (SEO) is all about. It’s about making sure your website appears high enough in the first search results page that you get more traffic. More traffic to your website results in more traffic to your business.