Why a Google Business Profile Can Be Your Best Lead Source

Every business needs to be as visible as possible in the digital world. Now more than ever before, online activity drives offline buying decisions. Even if you don’t actually sell anything over the web, you still need to take every possible step to put your brand – and your products or services – in front of the right people.

This is where a Google Business Profile can be so important for lead generation. If you aren’t taking advantage of what a Google Business profile can do for your company, it’s time to take that step today. Reach out to Xcellent Digital and get started right away.

What is a Google Business Profile?

Let’s back up a second and make sure we are on the same page. What is a Google Business Profile, anyway? You may have heard of Google My Business, which is the same thing under a new name.

This is how your business shows up officially within search and on Google Maps. If someone searches specifically for your business, this listing will be served. They may also encounter it if they search for something relevant to what you offer. For example, a search for “HVAC contractors in Atlanta” will return a number of results in that niche. You want to maintain and optimize your GBP profile because it is a primary way that you will gain visibility on the web.

Three Reasons GBP is Such an Effective Tool

In case you still need more motivation to put some time and effort into your profile, let’s look at three benefits of using this opportunity to drive new leads.

• Local Search Visibility. Local search is where a Google Business Profile can really shine. If you offer a service that is local in nature, having an optimized profile is a must. You will often get prominent placement on the page for various local search terms. Better yet, you won’t have to pay for that placement, meaning you can get plenty of “free” clicks without investing in a PPC campaign.

• Built-in Reviews. People always want to see social proof before they work with a new business. Your Google reviews are built into the profile itself, so new customers can see that your old customers are satisfied with what you offer.

• Real-time Engagement. Google Business Profile is also excellent at converting leads into customers because of how easy it is for people to reach you directly. They can give you a call right from the profile, or land on your website. It’s all conveniently connected and designed to help you grow.

This is one of those marketing actions that is just too easy not to take advantage of right away. Of course, this isn’t the only thing you need to do online to promote your business. Work with our team of Greensboro website developers and online marketing experts to make sure your brand looks good and is able to bring in as many new customers as possible. From plumbing and HVAC marketing to roofing, electrical, and beyond, we will be your trusted partner in this journey. Contact us now to learn more.